Indecision
They cannot tell your packages apart, so they pick nobody.
Turn visitor questions into qualified clients.
We build branded calculators, comparisons, assessments and configurators that help people understand their options, choose what fits, and arrive ready to talk.
Try the panel on the right. It is running, not a screenshot.
Developing a tool starts at £3,000. See pricing details →
Client Tool Simulation
Asset service & overhaul band
Service options
Estimated range $3,800 – $5,100
Included: Certified inspection, OEM component replacement, calibrated load testing
Disclosed limits: Unscheduled chassis repairs, off-site recovery, third-party logistics
Illustrative client tool simulation. For DecisionPixel fees, see developing a tool starts at £3,000.
Tier Comparison
Compare structured options
Fits your inputs
Option A: Core
< 80 / moStandard delivery, single journey.
Fits your inputs
Option B: Growth
80 – 250 / moMulti-scenario rules, priority queue.
Fits your inputs
Option C: Scale
250+ / moHigh-throughput, multi-destination.
Assumptions: based on continuous operation and standard scenario complexity.
ROI & Payback
Model direct business return
Estimated payback 4.6 months
12-month net gain +$7,200
Your numbers, your assumptions. Not a forecast.
Self-Qualification
Check mutual suitability
Strong fit
Your high repetition rate and immediate timeline mean a decision tool will save senior team hours immediately.
Have ready: Your approved pricing formula or decision criteria for a 20-minute review.
Scope Configurator
Pick your required modules
Optional functional modules
Generated Scope Line
One decision journey + Printable PDF + CRM delivery. Self-contained, branded on your domain.
Just now
What your team would receive
Source Tool: EstimateMini ("How much?")
Inputs: Medium job size · Standard speed
Result Shown: $4,200 – $5,600
Client Action: Prepared inquiry ready for verification Demo numbers, made up on purpose. A tool we build for you runs the rules your business has approved.
The hurdle "Which option?" "How much?" "Is it worth it?"
Three questions stand between a visitor and a conversation.
When visitors don't reach out, it is rarely because they lack interest. They are stuck trying to answer three basic questions on their own.
Price friction
They will not ask. They will guess high and leave.
Internal sign-off
They believe you, but they cannot justify it to whoever signs.
A tool answers all three before anyone picks up the phone.
Consistent qualification
Your best sales conversation, running while you sleep.
Your best person asks four questions, rules two things out, and tells someone honestly whether this is for them. That conversation can happen on your website at two in the morning.
They arrive having already thought about it
Instead of a name and "interested in financing", someone spends four minutes weighing the options. By the time they reach you, they know roughly what they want and why.
You explain it once, properly
Your numbers, your rules, your wording, your caveats. Said the same careful way to everyone who visits, at two in the morning, without you.
You know the scenario before you reply
The inquiry arrives with their choices attached: what they picked, what they typed, what they were weighing up. You start the conversation already caught up.
Proof
Don't explain your value. Let people prove it to themselves.
The pretty result screen is the easy part. The hard part is the rounding that leaves a payment three dollars out, the input nobody thought of, and the caveat that has to stay visible without ruining the layout.
PixelRevamp, our own project
We built PixelRevamp to have somewhere to get the difficult parts right and keep them right: calculations that run in the browser and still add up, results that explain themselves, layouts that survive a small phone.
It is ours, not a client's. It shows the work. It does not prove that anyone's sales went up.
How we work →CBAM supplier cost check
A white-label compliance tool for customs brokers and freight forwarders. Compares two mills under the 2026 definitive regime and flags the year the cleaner supplier lands cheaper.
Try the CBAM tool → Target sectors
If explaining is most of your sales job, this is for you.
We lead with finance because the stakes are high, the rules are strict, and one careless word is a real problem. The same idea works anywhere a customer has to understand something before they can buy it.
Finance firms and professionals
Equipment finance, commercial lending, advisory, retirement, mortgage, accounting and benefits. People whose value is in the explanation.
Specialist contractors
If you can price a job on the back of an envelope, we can put that envelope on your website.
Agencies
Your client wants something their competitors do not have. You want it built, documented and installed without hiring anyone to do it.
It works when there is a real decision, rules you have already agreed, and something useful for the visitor to do next.
See what we build → Deliverables
One thing on your website that does a job.
- A tool in your brand that works properly on a phone
- One decision handled well, rather than five handled badly
- Results in plain language, with the assumptions on show
- Your worked examples checked, number by number
- Inquiries delivered where you already read your email
- A summary they can print and take to a partner or a boss
- Odd and extreme inputs tested, so nothing embarrasses you
- Installation notes your web person will not complain about
Everything is written down before anyone builds anything. Private formulas, live market data, regulated advice, logins, accounts and CRM work are separate conversations.
How it works 01 02 03 04
Four steps, and you approve each one.
We find the real question
What is the visitor actually trying to work out, and what do you need to know before you can help them?
You sign off the rules
The formula, the assumptions, the wording, the limits, the example answers. Nothing goes live that you have not read.
We build it and try to break it
Your worked examples, silly numbers, small screens, keyboard only. Then we connect the inquiry to wherever you want it.
You check it against the list
We agreed what finished means in writing on day one. You tick it off before it goes anywhere near your site.
Questions people ask
Before we start
Can I try one before I commit?
You already did. The panel at the top of this page is a DecisionPixel tool. The one we build for you runs your rules instead of made-up ones.
What sort of tool would you build for me?
One that answers a single question well. Compare these options. Roughly what will this cost. Is this even the right product for me. What should I bring to the meeting. If you can explain it on a call, we can usually put it on your website.
Where do the numbers come from?
You. Your rates, your assumptions, your worked examples, your wording. We turn them into the interaction, and we tell you about the gaps and odd cases you have not decided on yet.
Is this software I subscribe to?
No. You pay for a defined piece of work and it belongs to your website afterwards. Hosting, installation, source rights and support are written down before we start.
Will it work on the website I already have?
Usually. It depends on how your site is built, what your IT people allow, and where you want the inquiries to land. We check all three before we promise anything.
Will it bring me more business?
We cannot promise that and we will not. We build and test the tool and the inquiry path. What happens next depends on your traffic, your market, and how fast you follow up.
Can we keep our pricing formula private?
Not in a public browser tool. Anything running in a visitor's browser can be read by anyone who looks. Rules that have to stay private have to run on a server, and that is a separate piece of work.
What do your customers keep getting stuck on?
Tell us the question you answer most often, and how you answer it today. A spreadsheet, an email you keep resending, a table nobody reads. That is enough to start.
No call needed to begin. Please do not send customer records, passwords or account details.