What it costs
Focused custom decision journeys start at £3,000.
That covers one decision, up to three finance structures your business has approved, up to eight inputs, your brand and your wording, a standalone page plus an installable file set for your own site, one enquiry destination, and one revision round.
Your written brief confirms the workflow, approved business rules, delivery method, fixed project price and acceptance tests before anything is built. Multi-site deployments, integrations and multiple journeys are quoted separately.
You get a working copy of your tool's source and configuration at acceptance, with a perpetual right to run and modify it on your own domains.
Share the workflow → receive a written brief and fixed price → sign the scope and pay the first deposit → build begins.
| Deliverable or module | Price |
|---|---|
| Decision tool | from £3,000 |
| Each extra deployment site | £450 |
| PDF or printable report | £850 |
| Save and share a result by link | £850 |
| Charts and visualisations | £700 |
| Extra finance structure | from £450 |
| CRM or webhook delivery | from £1,150 |
| Dedicated conversion page | £1,450 |
| Logins and saved accounts | from £2,150 |
| Live lender-rate feed | from £3,600 |
| Rush, live inside 10 days | +25% |
| Multi-site, integrations and multiple journeys | Quoted in the written brief |
| Additional or custom work | £144 / hour |
| Annual care and support | from £540 / year |
Half on scope sign-off, half on acceptance. Items marked "from" are confirmed in the written brief and proposal, once we have seen what they involve.
Common questions
Why is there one price rather than a range?
Because a range is just two guesses. £3,000 is what a standard tool costs. What you add to it is on this page, with the number next to it.
What happens after launch?
Annual care and support starts at £540 a year and covers hosting, compatibility and any defect in our own code. Changes you ask for are £144 an hour. Optional, cancel any time.
What if we outgrow it?
Multi-site deployments, integrations and multiple journeys are quoted in the written brief, because the number of sites and journeys decides the work.
Have a specific tool journey in mind?
Send us your spreadsheet, existing form, or calculation rules. We will review it and confirm your exact scope and fixed price.