We find the real question
What is the equipment buyer actually trying to work out, and what do you need to know before you can quote?
Give buyers instant payment scenarios, walk them through the choices that matter, and send your team an enquiry with the important questions already answered.
The panel on the right is live. Move the deposit and watch the payment move.
Asset: Construction equipment ($85,000) Scenario: 10% deposit ($8,500) · 48 months Indicative Payment: $1,934 / month Trading History: 2 to 5 years trading ────────────────────────────── Name: [ Prospect Name ] Business: [ Trading Business Ltd ] Email: [ prospect@example.com ]
Your enquiry arrives like this. Nothing to piece together.
A standard calculator gives visitors a number and lets them walk away. A decision journey prepares them for a productive conversation with your brokers.
| An ordinary payment calculator | A DecisionPixel journey |
|---|---|
| Amount and rate in, payment out | Payment, deposit, term and structure |
| One number, no context | The trade-off explained in plain words |
| Visitor leaves | Visitor sees what to do next |
| You get a name and an email | You get the whole scenario |
| Built by your lender, branded by your lender | Yours, on your domain, with your rates |
The last row is the one that matters.
Marketplaces will give your buyer a payment in under a minute and keep the enquiry. The speed is not the advantage any more. The advantage is that it happens on your site, in your name, with your rates.
When you own the decision tool, you control the client relationship from the first scenario calculation through to final settlement.
When equipment dealers offer your finance directly on their product pages, the enquiry lands on your desk with the machine and spec already attached.
You turn dealer websites into an automated origination channel without burdening dealer sales reps with paperwork.
Buyers are not really asking what it costs a month. They are asking whether the machine pays for itself.
A second version of this tool can put operating assumptions next to the repayment and show a break-even analysis based on expected utilization, billing rates, and seasonal volume.
Note: Phase two business-case modeling is scoped as an add-on following the deployment and validation of your core scenario tool.
What is the equipment buyer actually trying to work out, and what do you need to know before you can quote?
The formula, the assumptions, the wording, the limits, the example answers. Nothing goes live that you have not read.
Your worked examples, silly numbers, small screens, keyboard only. Then we connect the inquiry to wherever you want it.
We agreed what finished means in writing on day one. You tick it off before it goes anywhere near your site.
One decision, built around the rates and structures your business has approved, on your brand, live in two to three weeks.
Up to three finance structures compared side by side, up to eight inputs, your wording and disclosures, and an enquiry that reaches you with the whole scenario attached. One revision round. You own a working copy of your finished tool's source and configuration at acceptance.
Annual care and support from £540 a year, optional. Changes billed at £144 an hour.
PDF reports, live lender rates, CRM delivery, multi-site deployments, integrations and multiple journeys are quoted in the written brief. Additional work is £144 an hour.
Send us the rates you quote, the structures you offer, and the three questions you answer every week. That is enough to scope it.